Mergers with AirTran Airlines – Brainy Essay Writers | brainyessaywriters.com

Mergers with AirTran Airlines – Brainy Essay Writers | brainyessaywriters.com

Mergers with AirTran Airlines

ORDER NOW FOR ORIGINAL AN ORIGINAL PAPER ASSIGNMENT: Mergers with AirTran Airlines   

Mergers with AirTran Airlines

Organizational Strategy and Information Systems

Southwest Airlines ’ merger with AirTran Airlines , valued at over US$3 billion, made Southwest the largest domestic car- rier based on number of passengers fl own. 25 The merger increases Southwest ’ s presence in a number of major cities, most notably New York (LaGuardia) and Washington D.C. (Ronald Reagan National Airport). Thanks to AirTran , Southwest now fl ies into the coveted Atlanta ’ s Hartsfi eld‐Jackson Atlanta International, the world ’ s busiest airport, along with a number of international vacation destinations such as Aruba, Puerto Rico, and the Bahamas. In all, 21 new cities were added, 7 of which were in the international market, positioning Southwest to expand in Central and South America. The result was a signifi cant increase in profi tability for Southwest , growing from $178 million in 2011 to $1.1 billion in 2014. 26

Southwest has grown organically, acquiring only two other smaller carriers—Morris Air and Muse Air —in the 1980s. This has made it easier to maintain its quirky identity. On the other hand, AirTran was created from several airlines, includ- ing the former ValuJet , about 15 years ago. It is known mostly as a low‐cost, on‐time carrier. The Company Culture page on AirTran ’ s Web site prior to the merger claimed that “loyal crew members keep AirTran airways customers soaring” and who have a “timely and accommodating demeanor.” AirTran ’ s values included a total commitment to safety, technical ex- cellence, continuous learning, fun, and profi t. 27

Southwest , headquartered at Love Field in Dallas, uses the ticker symbol LUV and uses all kinds of ways to show that “Luv” to their customers. Southwest has cultivated a corporate culture that focuses on employees and customers having a good time while fl ying. The company carefully selects its employees using interviews that involve creative activities and even asking the recruits to wear tutus. Southwest ’ s training program with karaoke and amusing challenges is designed to socialize the new recruits into the airline ’ s fun‐loving culture. According to its Web site, its cultural values include “A Warrior Spirit, A Servant ’ s Heart, A Fun‐Luving Attitude.” 28

Wharton management professor Peter Cappelli commented just after the merger was announced in 2010 that “South- west ’ s whole business model is built on a particular approach to managing employees. It ’ s a big bet they are making that they can swallow AirTran  . . . . This is a very different approach, taking thousands of AirTran employees, dumping them into the system and hoping it works. It ’ s a pretty risky move.” Cappelli adds that airline mergers are always diffi cult because integration has to take place while a carrier continues to carry out complex operations. Thousands of employees can ’ t easily be put through an orientation program in the merger ’ s short time frame, and the information systems supporting the complex operations of two airlines can ’ t be easily changed. 29

You must proofread your paper. But do not strictly rely on your computer’s spell-checker and grammar-checker; failure to do so indicates a lack of effort on your part and you can expect your grade to suffer accordingly. Papers with numerous misspelled words and grammatical mistakes will be penalized. Read over your paper – in silence and then aloud – before handing it in and make corrections as necessary. Often it is advantageous to have a friend proofread your paper for obvious errors. Handwritten corrections are preferable to uncorrected mistakes.

Use a standard 10 to 12 point (10 to 12 characters per inch) typeface. Smaller or compressed type and papers with small margins or single-spacing are hard to read. It is better to let your essay run over the recommended number of pages than to try to compress it into fewer pages.

Likewise, large type, large margins, large indentations, triple-spacing, increased leading (space between lines), increased kerning (space between letters), and any other such attempts at “padding” to increase the length of a paper are unacceptable, wasteful of trees, and will not fool your professor.

The paper must be neatly formatted, double-spaced with a one-inch margin on the top, bottom, and sides of each page. When submitting hard copy, be sure to use white paper and print out using dark ink. If it is hard to read your essay, it will also be hard to follow your argument.

Get a 10 % discount on an order above $ 50
Use the following coupon code :
NPS15
Order Now

The post Mergers with AirTran Airlines appeared first on Savvy Essay Writers.

ORDER NOW

#write essay #research paper #blog writing #article writing #academic writer #reflective paper #essay pro #types of essays #write my essay #reflective essay #paper writer #essay writing service #essay writer free #essay helper #write my paper #assignment writer #write my essay for me #write an essay for me #uk essay #thesis writer #dissertation writing services #writing a research paper #academic essay #dissertation help #easy essay #do my essay #paper writing service #buy essay #essay writing help #essay service #dissertation writing #online essay writer #write my paper for me #types of essay writing #essay writing website #write my essay for free #reflective report #type my essay #thesis writing services #write paper for me #research paper writing service #essay paper #professional essay writers #write my essay online #essay help online #write my research paper #dissertation writing help #websites that write papers for you for free #write my essay for me cheap #pay someone to write my paper #pay someone to write my research paper #Essaywriting #Academicwriting #Assignmenthelp #Nursingassignment #Nursinghomework #Psychologyassignment #Physicsassignment #Philosophyassignment #Religionassignment #History #Writing #writingtips #Students #universityassignment #onlinewriting #savvyessaywriters #onlineprowriters #assignmentcollection #excelsiorwriters #writinghub #study #exclusivewritings #myassignmentgeek #expertwriters #art #transcription #grammer #college #highschool #StudentsHelpingStudents #studentshirt #StudentShoe #StudentShoes #studentshoponline #studentshopping #studentshouse #StudentShoutout #studentshowcase2017 #StudentsHub #studentsieuczy #StudentsIn #studentsinberlin #studentsinbusiness #StudentsInDubai #studentsininternational